Juliana, speaking about her livestreams with Scott Lapatine for Stereogum as part of a career spanning Q&A:
I always feel like I didn’t do a good enough job. I have the same old self-criticism that I have of all my performances, so that’s the only problem I have. I feel like I haven’t really completely nailed a show yet, a livestream show, but that doesn’t really have anything to do with the format.
It’s kind of nice to be able to just get up and drive a couple miles to the studio, and then play an album, and have people all over the world be able to check it out for free, and it seems to make certain people happy, which is good.
I’m not using any third party or middleman. I’m just doing it. There’s no ticketing system. It’s just directly to the people, so that makes it easier for me. I initially was checking out a couple companies that did the ticketing and the broadcasting of it, but I just couldn’t deal with… I didn’t have enough autonomy within their systems, and I just wanted the freedom to have it just be my own thing, so fortunately Q Division [Studios] was able to do it with me, and they’re my friends, so it’s good.