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American Laundromat Records:

We are stoked to reissue "Become What You Are" on vinyl to celebrate its 30th Anniversary. This exclusive reissue is limited to 2,500 units worldwide.

Reissue artwork prepared by Aaron Tanner at Melodic Virtue from the original art. Our good friend Sean Glonek at SRG studios handled remastering, Levi Seitz cut metal, and the fine folks at Furnace pressed the vinyl. It looks and sounds amazing! We are very proud of this reissue and hope you enjoy it.

The release is planned for January 2023, with pre-orders up now for 3 variants and a further yellow splatter variant to be available from indie stores.

www.alr-music.com/collections/catalog/products/jh3-become-what-you-are

Update, January 2021: it seems the video has now been removed (as planned)

I'm sure most visitors to this site saw this over the weekend, but here's the full livestream of Juliana performing Become What You Are as broadcast on December 19, 2020 from Q Division Studios.

A memorable performance (twice!) and a huge success.

For Juliana's director's cut version, start at 1:00:30, then after she finishes I Got No Idols at 1:39:57 skip back to 49:13 for a two song seasonal encore, then return to 1:39:57 for the chat 😛 It's worth noting that the video is not intended to be kept available on YouTube in perpetuity and Q Division may remove it in the next few days. For now though don't forget this was a pay what you want show so visit Juliana's PayPal to donate. The link is in the video description on Q Division's YouTube.

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Juliana will perform her 1993 classic album Become What You Are in a solo acoustic broadcast from Q Division Studios on Saturday December 19, 2020 at 4pm EST (that's a European friendly 9pm GMT / 10pm CET, yay)

It will be available live on Q Division's YouTube channel and thereafter for an unspecified period for those who can't make that time. update: As of January 2021, the video has been removed.

Writing on her official website, Juliana says:

There is no set ticket price—you can pay what you want, or not. It is up to you. Since none of us—artists nor audiences—can have in-person concerts until who knows when, I am hoping that some of you will be able to contribute something, which will help generate some of that lost touring income. But I understand that a lot of you are struggling financially and I want everyone to be able to see the show—so if you can’t pay, that’s okay!

Head to julianahatfield.com to read more of Juliana's note and the PayPal information.

#paywhatyouwant4becomewhatyouare is not the official hashtag because I've just made it up.

Fabulous news. I'm sure we're all looking forward to this Christmas treat.

Here's a couple of 1993 TV interviews that have appeared on YouTube in recent weeks, both of which I don't think I've seen before.

There's Gary Crowley giving it a big British "JuliARNER" pronounciation in his London interview (which also has an acoustic version of My Sister), and a Japanese TV interview from earlier in the year previewing Become What You Are.

Thanks to Carlos for the info.

Stacy Buchanan, for WGBH:

Juliana Hatfield Three’s Become What You Are just turned 25. It's hard to believe that one of Boston's most beloved albums is all grown up (and old enough to rent its own car). Reliving our own summers of '93 through the album sent us down the rabbit hole – and right to Ms. Hatfield's door.

Juliana Hatfield grew up in Massachusetts and graduated from Berklee. By the time she formed the Juliana Hatfield Three with bassist Dean Fisher and drummer Todd Phillips, she had already been musically involved with the Blake Babies and the Lemonheads, as well as having a solo career. But the Juliana Hatfield Three birthed Become What You Are – and with a little help from some of the best (you just had to be there) minutes from the 90s, it charted on the Billboard 200, and its single, “Spin the Bottle," charted on the Mainstream Top 40. The album also turned Hatfield into a cultural icon, a hero for a generation of women that didn’t always see a place for themselves in the alt-rock boom of the early 90s.

It's 2018, and Hatfield is still at it. She just released her 15th studio album, Juliana Hatfield Sings Olivia Newton-John, and will be performing at the WERS Wicked Good Festival on Saturday, August 18. We caught up with her to recall the memorable Gen X moments that came from that first studio album – and the difficulties of being thrust into the limelight as a female artist, where commercial success did not connote respect.

You can read the interview at https://www.wgbh.org/indie/2018/08/08/become-what-you-are-how-an-album-born-out-of-bostons-early-90s-music-scene-became-a-gen-x-anthem

a great piece on Become What You Are: http://t.co/vg23YDEwuw ("defying any pop expectations of a winning narrative")

— Juliana Hatfield (@julianahatfield) August 21, 2013

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Elizabeth Barker:

There wasn’t much opportunity for daydream or the invention of more extraordinary selves in Become What You Are. Instead Juliana showed you her reality and all the ways it let her down. Some of her angst was existential, like on “For The Birds” (the dead-bird one, the one where she finds a dying bird in the first chorus, and in the second chorus argues that “Humans only wreck the world/They’d kill your whole family for a string of pearls”). A few of the songs were painfully personal: “Addicted” was at least partly about her anorexia (“The skeleton trees remind me of me/They got no leaves/To make the air we breathe”), while “Little Pieces” was a breakup anthem stripped of any cheery delusions of romantic grandeur (“Feels like a heartbreak/But it’s nothing near that great”). And several tracks served as social commentary, taking on everything from rape (“A Dame with a Rod”) to the false promise of rock-star worship (“I Got No Idols”) to the emptiness of the fashion industry (the album-opening “Supermodel,” on which she warns that “Those magazines end up in the trash,” stretching out the lyric’s last syllable for eight weird and gorgeous seconds).

Read the whole article at Popdose.

Juliana's 1993 album Become What You Are is the subject of this week's episode of Dig Me Out - a "weekly podcast dedicated to reviewing the lost and forgotten rock of the 90's".

You can listen or download at Dig Me Out or via iTunes.

The album is critiqued from the points of view of a listener revisiting after many years and of someone hearing much of it for the first time.

The first 15 minutes is little more than a Juliana biography so you can safely skip to the remaining half hour unless man reads wikipedia is your thing.